How a sustainable dog food and treat company capitalized on a high-stakes tradeshow by displaying 30 SKUs all developed within one month, using the methodology and rapid prototyping tools provided by The Belmark Launch™ Program.
Hit aggressive timelines and grab the attention of major buyers
After recognizing how popular sustainability has become in human food; Tony Lawlor, CEO, and creator of Because It’s Better, spotted an opportunity to replicate this for pets. Although the world of pet food is usually stagnant, Tony Lawlor grew Because It’s Better to stand out. Its innovative and functional capabilities set this brand apart from its competitors by focusing on quality and sustainability.
“Staying in business or going out of business can rest on how you look at key meetings and trade shows.”
“I assure you, how our samples looked at that trade show has a direct correlation to the meetings we were able to book,”
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