Blog

February 13, 2024

Despite a drop in sales for the overall beer market in the last year, the craft beer segment continues to grow. However, as more and more products hit the shelves and the market becomes more saturated, craft brewers will need to ensure their product stands out from the rest.

January 25, 2024

A startup receives its first packaging order and the colors are off. A nutraceutical brand launches a new product and experiences a delay, missing a retailer’s deadline. A food manufacturer’s packaging fails to protect the product, resulting in shorter shelf life. These are just some of the experiences we hear all too often in the packaging industry. Whether it’s delays, inconsistencies in quality or design, minimal customer service or something else, these common frustrations can grow into much larger issues, including missed sales opportunities, lost revenue and an inconsistent brand image.

January 16, 2024

Barrier packaging protects a product from various elements, including air, light and moisture. As the main protector of your products (and sometimes, your consumers), barrier packaging is one of your biggest assets when it comes to product quality.

January 3, 2024

In a sea of mass-produced goods, gourmet food products offer consumers the opportunity to experience novelty, craftsmanship and rarity. Whether for the holidays, hosting a party or a “treat yourself” moment, consumers are willing to splurge on specialty food products because they know they will deliver a memorable experience.

December 11, 2023

With almost countless applications and benefits, flexible packaging has become a go-to format for brands across industries in recent years. The Flexible Packaging Association (FPA) shares that flexible packaging is the second largest packaging segment in the U.S., garnering about 19% of the entire U.S. packaging market.

November 29, 2023

You’ve probably experienced it: pastries going stale right after you purchased them, berries growing mold in just a few days, lettuce going bad before the “best by” date. If you have, you’re not alone — keeping foods fresh for extended periods of time is a top challenge at every stage of the supply chain, including consumers.

November 2, 2023

Sustainable packaging has long been a goal for many brands. However, brands looking to adopt a more sustainable format faced numerous barriers to doing so—from unclear definitions of “sustainable” to incompatible films and equipment.  Fortunately, the packaging industry has made strides in researching and engineering sustainable packaging options, particularly in the flexible packaging space. 

October 17, 2023

While exciting, launching a startup brand brings a high level of uncertainty. Whether it’s messaging, branding, hiring or the product itself, you have seemingly endless decisions to make. Packaging is one of those decisions, and an important, yet often overlooked one.

September 25, 2023

With its convenience and endless options for customization, flexible pouch packaging offers you an important advantage in the marketplace. However, as more and more brands adopt flexible pouch packaging to realize these benefits, it will be crucial to do what you can to further differentiate your packaging on the shelf.

September 5, 2023

Whether you’re an established brand continuously innovating new products or a startup working to bring your ideas to life, moving from concept to production can be exciting and challenging. At Belmark, we partner with you to anticipate and avoid common challenges and barriers to scaling and eliminate the guesswork of packaging so you can focus on your brand.

August 21, 2023

As the global population continues to grow, so too will the demand for food products. The United Nations estimates that the population will reach 9.5 billion by 2050. At the same time, consumers are becoming increasingly health-minded—in a recent survey, over 70% of respondents reported that they wanted to be healthier, with 50% citing healthy eating as a top priority.

August 7, 2023

Like many industries, pet food manufacturers face more complexities than ever before in the marketplace. From changing consumer preferences to retailer sustainability initiatives, all brands must balance numerous factors to deliver quality products and reach more consumers.

July 25, 2023

Both the packaging industry and consumers have gravitated toward flexible packaging for several years now, and it’s easy to see why. Flexible packaging has seemingly endless benefits—it requires less water and energy to produce, allows for attractive branding with digital printing and improves the consumer experience.

July 10, 2023

Private label brands have been around since the 1800s, and, like every other industry, a lot has changed since then. Private label brands have an especially fascinating history, particularly as it relates to packaging design. What began as a way to avoid price hiking and create quality control has morphed into a competition for consumer attention.

June 26, 2023

We’ve all seen them: the peel-back labels or information pamphlets attached to small containers, like pill bottles or lip balm. Maybe you even use some of these labels already for your own products. These solutions are called extended content labels, and they offer a host of benefits, including helping brands grow and meeting regulatory compliance.

May 23, 2023

Packaging design has a stronger impact on purchasing decisions than you might think. In fact, the majority of Americans (72%) report that packaging design can make or break their decision to buy, according to Ipsos. Another 67% noted that the materials used in packaging also affect their decision.

May 10, 2023

Packaging and labeling have a lot of power to market your message, shape consumers’ buying decisions, and improve the customer experience. Moreover, packaging carries the weight of making a first impression, whether on buyers at the shelf or investors at the table. Whether you’re launching a new product, designing a new package, or even making small changes to an existing design, it’s crucial to get your package right the first time.

April 20, 2023

Packaging plays a multi-faceted role in consumer behavior. It can influence purchasing decisions, catch consumer attention, and cultivate brand awareness amidst a “sea of sameness” on the shelves. Equally important, though, is the role packaging plays in the experience of your brand and product—from the moment it’s noticed to how a consumer disposes of it. Like your product, packaging is about the consumer experience. And, a good experience with your packaging is just as crucial as it is for the product itself.

March 28, 2023

Sustainability has been increasingly top-of-mind for consumers, retailers, and CPG brands alike for several years. Now, with various sustainable packaging and carbon-neutral commitments, the push to adopt eco-friendly packages is stronger than ever. Fortunately, there are also more sustainable packaging options than ever, with numerous innovations for source reduction, recyclability, reusability, and formats that support the circular economy.

March 1, 2023

You’re a nutraceutical manufacturer who wants to stay ahead of the trends. You’re continuously innovating, adding new products to your portfolio to meet market demand. You’re growth-minded, and you want to sustain that growth across all of your products. Whether you’ve launched a product or are building an entirely new brand, packaging plays a critical role in creating brand equity and making an impression, particularly in the nutraceutical space.

February 7, 2023

Choosing eye-catching options like embossed labels or foil labels are some ways that spirits and distillery brands can distinguish themselves on the shelf while providing a multi-sensory brand experience for the consumer. High-quality, customized packaging helps distillers and spirits brands stand out from the competition and give consumers more reason to buy their products.

January 9, 2023

Sixty percent of Americans drink coffee daily (that’s more than the number of people who drink water). For some people, coffee is a ritual to get a little morning jolt. And for others, it’s an entirely immersive experience, which is why coffee brands are pulling out all the stops to offer the best coffee packaging bags that will grab consumers attention.

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December 6, 2022

Packaging suppliers operate most profitably on long product runs rather than short runs that require frequent pauses to set up for the following order. It’s never in the brand’s best interest to discard obsolete packaging or keep printed packaging in inventory for too long.

November 21, 2022

To say that first impressions matter is an understatement when 70% of shoppers form their opinion about a product based on its branding and packaging. Which means that strategically developing a product’s packaging and labeling not only tips a customer into trying your product for the first time, it can lead them to develop loyalty.

November 10, 2022

Sports nutrition, beauty, and health brands have adapted their products and packaging to fit more seamlessly into the active lifestyle of the consumer, supporting the shift to living a better, healthier life. Find out how powder pouch packaging is transforming health-focused companies.

October 19, 2022

Environmentally-conscious consumers were projected to spend around $150 billion on sustainable products last year. However, the steady growth of sustainability-friendly products and green packaging clearly indicates that going green isn’t a trend — it’s a business need.

September 27, 2022

Coffee connoisseurs go to extensive lengths to obtain and enjoy some of the most distinctive coffees in the world. For coffee manufacturers, packaging your beans and grounds requires a specialized design and production process that can significantly impact your brand experience.

September 8, 2022

Whether you’re launching a new product or revamping an existing product, one of the most important aspects of your market strategy will be your product packaging choices. Designing and developing your product packaging has implications not just for branding and marketing but also for aspects like shipping, logistics, regulatory, and retail strategy.

August 30, 2022

While, on average, American households own more dogs than cats, there are some unique trends among cat owners that food and treat manufacturers can capitalize on. Find out how your packaging can help your cat food and treat products stand out.

July 19, 2022

To compete as a pet food brand, owners have to juggle lead times, shelf life, holding quantities, category resets, and life span for both distribution and retail. It’s a very short time to make a sales splash, so having attractive pet food packaging is even more critical in helping influence consumers.

July 13, 2022

Sports nutrition, beauty, and health brands have adapted their products and packaging to fit more seamlessly into an active lifestyle of the consumer, supporting the shift to living a better, healthier life. Find out how powder pouch packaging is transforming health-focused companies.

June 23, 2022

For coffee lovers out there, the trend of choosing smaller, more artisanal coffee options may have been facilitated by supply chain issues and new, local companies emerging on the scene. Part of the influence in the boom of coffee companies has been the periodically empty grocery store shelves.

June 12, 2022

60-70% of those surveyed said they are willing to pay for greener options and are searching for packaging partners who offer more recycled, recyclable, and fiber options available to them. We provide our customers with sustainable product solutions that help build their brands. By doing so, we make the biggest impact.

May 26, 2022

We’ve rounded up some of the top trends in nutraceutical packaging for 2022 to help develop your brand’s competitive advantage. Consulting a Belmark packaging expert can help you ensure that any requirements are met and that you’re set up with the right solution.

May 2, 2022

Holiday shopping last season was estimated to reach a record $207 billion in the US alone. Up 10% of prior year’s spending. Here are some valuable considerations to help you better plan and execute your holiday packaging and promotions to succeed during the holiday season.

May 1, 2022

Whether depicting your history, mission, or values (or all of the above), an expertly designed wine bottle labels can convey valuable information to your consumer shopper in a memorable way. Belmark’s embellishments and TRIDENT MAX printing can create any unique wine label idea into reality.

April 26, 2022

60-70% of those surveyed said they are willing to pay for greener options and are searching for packaging partners who offer more recycled, recyclable, and fiber options available to them. We provide our customers with sustainable product solutions that help build their brands. By doing so, we make the biggest impact.

April 10, 2022

Convenience. Freshness. Sustainability. Visual appeal. Today’s consumers are looking for products that check a value wish list. Belmark’s industry experience and a wide variety of product packaging options can support any size company!

April 4, 2022

To compete as a pet food brand, owners have to juggle lead times, shelf life, holding quantities, category resets, and life span for both distribution and retail. It’s a very short time to make a sales splash, so having attractive pet food packaging is even more critical in helping influence consumers.

March 27, 2022

The craft beverage industry continues to pivot, with companies frequently revisiting their production decisions to adjust to the next “new normal.” Here are five trends in craft beverage packaging to help you evaluate where your brand sits today and where it can evolve tomorrow.

March 25, 2022

It’s set to be another dynamic year for the wine industry. As consumers continue to adjust to changing economic times (and supply chain issues), the opportunity for new brands to find their way into shopping carts has opened up the market in new and exciting ways.

March 19, 2022

While many brands and companies focus on marketing tactics as part of their promotional efforts, one crucial area often overlooked is the importance of a product’s label. A marketing label is often the first impression that can sway a customer to stop and take another look or pick it up.

March 18, 2022

To compete as a pet food brand, owners have to juggle lead times, shelf life, holding quantities, category resets, and life span for both distribution and retail. It’s a very short time to make a sales splash, so having attractive pet food packaging is even more critical in helping influence consumers.

March 14, 2022

The craft beverage industry continues to pivot, with companies frequently revisiting their production decisions to adjust to the next “new normal.” Here are five trends in craft beverage packaging to help you evaluate where your brand sits today and where it can evolve tomorrow.

March 2, 2022

Much like the craft brewery industry, coffee labels and packaging are now heavily driven by the growth in popularity of small and mid-sized roasters. Therefore, choosing the right coffee packaging type for your specific product is crucial to ensuring the taste and quality are protected and hit the spot every time.

February 28, 2022

For coffee lovers out there, the trend of choosing smaller, more artisanal coffee options may have been facilitated by supply chain issues and new, local companies emerging on the scene. Part of the influence in the boom of coffee companies has been the periodically empty grocery store shelves.

February 23, 2022

The best meals start with the freshest ingredients, when it comes to fruit and vegetable packaging, freshness is a black or white result for grocery store shoppers. The proper packaging solution can mean a customer putting your products in their cart or leaving your product in the produce aisle.

February 14, 2022

We’ve rounded up some of the top trends in nutraceutical packaging for 2022 to help develop your brand’s competitive advantage. Consulting a Belmark packaging expert can help you ensure that any requirements are met and that you’re set up with the right solution.

February 7, 2022

Whether depicting your history, mission, or values (or all of the above), an expertly designed wine bottle labels can convey valuable information to your consumer shopper in a memorable way. Belmark’s embellishments and TRIDENT MAX printing can create any unique wine label idea into reality.

February 1, 2022

The move to sustainable and eco-friendly packaging has been a long-term culture shift across various industries, particularly food and beverage. Explore why choosing eco-friendly packaging is so important to consumers and how to improve your brand’s green footprint with packaging.

January 25, 2022

Choosing the right product packaging solution can make the difference between suffering preventable damages and losses or striking gold with consumers as they decide to pick up your product from the shelf.

January 20, 2022

Sports nutrition, beauty, and health brands have adapted their products and packaging to fit more seamlessly into an active lifestyle of the consumer, supporting the shift to living a better, healthier life. Find out how powder pouch packaging is transforming health-focused companies.

January 14, 2022

When you think of some of your favorite companies and products, surely one of—if not the first—things that comes to mind is its brand color. Choosing the right printing and packaging solution to accurately convey your brand colors is a critical piece of your marketing and branding strategy.

January 3, 2022

Investing the time, effort, and resources to develop a product doesn’t abruptly end after being created. At the end of the production line, it has to be packaged and shipped in a way that makes it easily recognizable and desirable to your end customers.

December 20, 2021

While many brands and companies focus on marketing tactics as part of their promotional efforts, one crucial area often overlooked is the importance of a product’s label. A marketing label is often the first impression that can sway a customer to stop and take another look or pick it up.

December 16, 2021

You may have specific considerations to meet when it comes to the labeling and packaging of nutraceutical products. Consulting a Belmark packaging expert can help you ensure that any requirements are met and that you’re set up with the right solution.

August 25, 2021

By customizing the shrink sleeves of cans, you can offer shoppers a genuinely eye-catching way to spot and connect with your brand. Instead of printing directly on the can, the design is printed onto flexible film sleeves, that are conformed completely to the shape of the container.

May 28, 2021

The American beer industry evolved from the centuries-old European tradition of creating simple, four-ingredient beers. But in the past three decades, a new generation of upstarts and innovators has turned that model on its head, rejecting the mass-market lite-beer aesthetic and embracing new brewing techniques, new flavors and boutique, small-batch approaches.

April 28, 2021

Seizing the spirit of holiday cheer is a valuable opportunity for companies to develop customer relationships. Brands often carve out memorable seasonal campaigns to inspire giving (and receiving). And the use of specific marketing, promotions, and holiday packaging can stimulate a sense of urgency and scarcity.

March 26, 2021

Sustainability-friendly products and green packaging clearly indicated that going green isn’t a trend — it’s a business need. Among all the aspects of environmentally-friendly packaging, most consumers (64%) report recyclability as the most important.

January 17, 2021

While sustainability messaging is critical to winning over shoppers, ensuring that your brand is packaged in an environmentally-conscious way is crucial to walking the “green packaging” talk. Learn more about Belmark’s environmentally-friendly solutions.