Blog

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June 23, 2022

For coffee lovers out there, the trend of choosing smaller, more artisanal coffee options may have been facilitated by supply chain issues and new, local companies emerging on the scene. Part of the influence in the boom of coffee companies has been the periodically empty grocery store shelves.

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May 26, 2022

We’ve rounded up some of the top trends in nutraceutical packaging for 2022 to help develop your brand’s competitive advantage. You may have specific considerations to meet when it comes to the labeling and packaging of nutraceutical products. Consulting a Belmark packaging expert can help you ensure that any requirements are met and that you’re set up with the right solution.

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March 25, 2022

It’s set to be another dynamic year for the wine industry. As consumers continue to adjust to changing economic times (and supply chain issues), the opportunity for new brands to find their way into shopping carts has opened up the market in new and exciting ways.

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March 14, 2022

The craft beverage industry continues to pivot and adapt to changes in the market, with companies frequently revisiting their production decisions to adjust to the next “new normal.”

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February 23, 2022

The best meals start with the freshest ingredients, and when it comes to fruit and vegetable packaging, freshness is very much a black or white result for grocery store shoppers. The proper packaging solution can mean the difference between a customer putting your products in their cart or leaving you to wilt in the produce aisle.

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February 1, 2022

The move to sustainable and eco-friendly packaging has been a long-term culture shift across various industries, particularly food and beverage.  In fact, 60-70% of those surveyed said they are willing to pay for greener options and are searching for packaging partners who offer more recycled, recyclable, and fiber options available to them.  Explore why choosing eco-friendly packaging is so important to consumers and how to improve your brand’s green footprint with packaging.

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January 25, 2022

Choosing the right product packaging solution can make the difference between suffering preventable damages and losses or striking gold with consumers as they decide to pick up your product from the shelf.

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January 14, 2022

When you think of some of your favorite companies and products, surely one of—if not the first—things that comes to mind is its brand color. Choosing the right printing and packaging solution to accurately convey your brand colors is a critical piece of your marketing and branding strategy.

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January 3, 2022

Investing the time, effort, and resources to develop a product doesn’t abruptly end after being created. At the end of the production line, it has to be packaged and shipped in a way that makes it easily recognizable and desirable to your end customers.

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December 20, 2021

While many brands and companies focus on marketing tactics as part of their promotional efforts, one crucial area often overlooked is the importance of a product’s label. A marketing label is often the first impression that can sway a customer to stop and take another look or pick it up.

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December 16, 2021

You may have specific considerations to meet when it comes to the labeling and packaging of nutraceutical products. Consulting a Belmark packaging expert can help you ensure that any requirements are met and that you’re set up with the right solution.

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November 12, 2021

Whether you’re launching a new product or revamping an existing product, one of the most important aspects of your market strategy will be your product packaging choices. Designing and developing your product packaging has implications not just for branding and marketing but also for aspects like shipping, logistics, regulatory, and retail strategy.

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August 25, 2021

By customizing the shrink sleeves of cans, you can offer shoppers a genuinely eye-catching way to spot and connect with your brand. Instead of printing directly on the can, the design is printed onto flexible film sleeves, that are conformed completely to the shape of the container.

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May 28, 2021

The American beer industry evolved from the centuries-old European tradition of creating simple, four-ingredient beers. But in the past three decades, a new generation of upstarts and innovators has turned that model on its head, rejecting the mass-market lite-beer aesthetic and embracing new brewing techniques, new flavors and boutique, small-batch approaches.