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For the twelfth straight year, the spirits market in the US experienced solid growth. In 2021, sales of spirits in the US increased by 1.7 share points to 41.3%, and supplier sales were valued at $35.8 billion, according to the Distilled Spirits Council of the United States (DISCUS). Fancy and innovative presentations like embossed labels with high-end finishes undoubtedly helped steer buyers into trying new and exciting products.
Positioning your spirits or distillery brand to stand out in this growing market requires a brand to capture attention and convey value—at a glance. Choosing eye-catching options like embossed labels or foil labels are some ways that spirits and distillery brands can distinguish themselves on the shelf while providing a multi-sensory brand experience for the consumer.
Quick turnarounds are critical for embossed labels in spirits and distillery
The spirits and distillery market relies on speed to meet frequent and fast-paced customer and retail demands. Whether it’s seasonality, new mixology trends, or supply chain factors, your brand must adapt and deliver quickly or risk missing sales.
Spirits companies and craft distilleries can bolster their innovation and reputation with faster turnarounds to get their products into a customer’s hand (or their glass). If you want to create a premium package or custom labels, finding a partner to help execute your idea and provide practical solutions can be a major competitive advantage.
For example, one Belmark distillery customer wanted to produce personalized bottles for a special event to help boost interest in their brand. Belmark helped them turn around custom labels within 24 hours which amplified the distillery’s marketing investment in sponsoring this special event—using distinctive embossed labels set them apart in a big way.
Quickly developing labels for spirits and distillery brands is one area where our packaging and label experts can help your brand shine. You can see examples of distinctive and embossed labels in how the wine industry uses them to draw attention and drinkers to their products. The experience isn’t just visual in how your brand looks; it can also be tactile in how your brand feels, with finishes, foiling, varnishes, and embossment all holding strategic value.
Making your spirits or distillery brand the top priority
Considering packaging and labels as essential investments makes spirits and distillery brands and their customers unique. Customers often collect bottles (empty as well as sealed) because they feel luxurious or have distinctive features. In other words, these consumers are buying to keep, and your packaging and labels count even more when it comes to helping them connect to the brand story and authenticity of your product.
Whether you’re an independent craft distiller or a high-volume house, Belmark offers a consistent and personalized approach that helps ensure your brand is presenting itself optimally to build a long-term relationship with your shoppers. Our in-house packaging and label experts know the market and how to effectively create labels for spirits and distillery brands. This expertise offers smaller producers the same support and service as larger producers, giving them an edge to better compete in a very discerning market.
From single barrel to private select programs, every brand has its differentiator and is proud of its heritage and story. Better yet, consumers view the range of options among spirit and distillery brands with excitement and look forward to adding and trying new and different products. So staying on top of creative trends is crucial to remaining competitive.
Other hot trends among spirits and distillery brands
In addition to showcasing a brand through embossed labels, spirits, and distillery brands are leaning into a few other trends, including:
Back-side printing that shows text and images through the back of a bottle
Adding emblems and logos onto bottles (including embossing them directly)
Intricate glass manufacturing and custom bottles personalization
Variable data labels for one-of-a-kind batches and collector bottles
These spirits and distillery industry trends all focus on creating an exciting consumer experience. Expertly designing your brand’s presence through packaging and labeling is just one of the reasons why branding companies like to partner with Belmark in helping them develop truly unique product experiences for their spirits and distillery clients.
As a regular producer of spirits labels and packaging, Belmark offers its customers a quick and convenient pathway to developing a wide range of printing and packaging. We stock a wide range of materials and types, helping to reduce overhead, storage, or unnecessary inventory for our customers. Standardization is at the core of Belmark’s production process so customers can count on consistency with each order.
A dedicated account team works closely with customers to guide their projects from start to finish. From consulting about graphics to choosing material options and embellishments to ensuring quality production with our operations team, rest assured that Belmark is committed to providing packaging solutions that impact your business and your bottom line.
Consult a Belmark packaging expert today and learn more about packaging and embossed labels for spirits and distillery brands and see how our team can help make your brand look as good as possible.
