[INFOGRAPHIC] 5 Ways to Enhance the Consumer Experience of Your Brand’s Packaging

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Packaging plays a multi-faceted role in consumer behavior. It can influence purchasing decisions, catch consumer attention, and cultivate brand awareness amidst a “sea of sameness” on the shelves.

Equally important, though, is the role packaging plays in the experience of your brand and product—from the moment it’s noticed to how a consumer disposes of it. Like your product, packaging is about the consumer experience. And, a good experience with your packaging is just as crucial as it is for the product itself. Done right, packaging can drive engagement with your brand and consumer loyalty. 

If you want to up the experience of your product (and its packaging), here are some ways to get started.