[Infographic] The Power of Packaging and Labeling in Marketing
To say that first impressions matter is an understatement when 70% of shoppers form their opinion about a product based on its branding and packaging. Understanding the relationship between packaging design and marketing is crucial for brands to master if they want to secure their spot in a customer’s shopping cart. Which means that strategically developing a product’s packaging and labeling not only tips a customer into trying your product for the first time, it can lead them to developing loyalty. And loyalty means value.
As companies execute their product go-to-market strategies and compete in the consumer arena visual tool can help brands to survive. Whether developing a new product, re-branding, or just trying something new, the Launch™ Prototype Program by Belmark helps get prototypes in your hands quickly. Connect with a Belmark packaging expert to explore how you can use product packaging and labeling to boost your brand and help your marketing hit the bullseye.