[VIDEO] Planning Your Seasonal & Holiday Packaging

Seizing the spirit of holiday cheer is a valuable opportunity for companies to develop customer relationships. Brands often carve out memorable seasonal campaigns to inspire giving (and receiving). And the use of specific marketing, promotions, and product packaging can stimulate a sense of urgency and scarcity.

While some companies tweak or alter their actual products as special editions (think special flavors, colors, or limited edition shades), at the very least most are preparing holiday-oriented marketing and promotions.