The Customer Loyalty Factor: How Packaging Plays a Key Role in Retention
Getting your product from shelf to checkout is a win — but is your packaging crafted to...
Blog: Confectionary
Blog: Confectionary
Why Color Consistency Matters in Packaging and How to Achieve It
Color is one of your brand’s most valuable assets. It tells your story, evokes emotion and helps...
Looking for More Sustainable Packaging? Don’t Fall For These 5 Myths
Sustainability isn’t just a buzzword. It’s changing the way people shop, with sixty-two percent of consumers ranking...
Smart, Accessible, and Engaging: 7 Packaging Trends Shaping 2025
Packaging expectations are high in 2025. Consumers want your packaging to be innovative, engaging, sustainable, and durable...
Product Packaging That Scales: A Guide to CPG Packaging
Packaging poses an exciting opportunity to connect with your consumers, leave a lasting impression and ultimately, shape...
Wrapping Up Success: How to Create Winning Gummy Packaging Across Generations
As product innovations continue and new generations of consumers hit the market, the gummy candy market is...
The Underrated Role of Labeling in Marketing
While many brands and companies focus on marketing tactics as part of their promotional efforts, one crucial...
Unveiling the Power of Private Label Packaging in E-Commerce
It’s widely recognized that e-commerce is growing and has become an integral part of our modern landscape....
3 Key Types of Packaging & When to Use Them
Investing the time, effort, and resources to develop a product doesn’t abruptly end after being created. At...
