Unique Craft Beverage Design Trends
While soda, seltzer, and beer brands are no strangers to bold design, naming, and branding, influences from other verticals and brands are skewing trends in the direction of natural, healthy living, and environmental consciousness areas. This means that some brands and products are starting to adopt softer palettes and a simplified aesthetic.
That being said, one characteristic of beer packaging that will never fade into the background is the use of vibrant, high-color branding. Neon colors, popping shapes, linear color blocking—these are just some of the most beloved and familiar design elements out there in the craft beverage world.