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Challenge: Creating a high-end wine label look on a much lower budget.
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In wine, elegance and impact—how your bottle looks on the shelf—can make all the difference in what sells and what doesn’t. And that starts with the label. For our customer, a mid-size winery, that meant creating a bottle label with similar features to the biggest names in wine. But those elements—like embossing or hot foil stamping—can be very expensive. Our customer needed a way to compete, while sticking to their limited budget.
Solution: Achieving the look with the unique capabilities of Web-to-Print®.
The Belmark team worked with the customer to develop a solution that would achieve a similar look at a cost they could afford. The answer was Belmark’s Web-to-Print® process, along with a little printing ingenuity. Instead of hot foil stamping, we achieved a similar look with Web-to-Print® metallic inks. In place of embossing, we added a dual finish look with a spot gloss.
Together, the two methods gave the customer the metallic look they wanted, while the dual finish effect gave the metallic and black elements of the design a pop of elegance.
Result: A label that competes with the biggest names in wine.
In the end, the customer went to market happy, with a label that could confidently sell alongside products from the major vineyards. And the versatility and efficiency of Belmark’s Web-to-Print® made it happen at a much more affordable cost.
High-end label at an affordable cost.
Looking for a solution to your labeling needs?
Belmark is here to Welcome you Home!
Direct line: 920-477-0217
Email: getstarted@belmark.com
Meet the team: Cody, Annie, Jake, Peter, Jamie, Kelsey