Packaging design has a stronger impact on purchasing decisions than you might think. In fact, the majority of Americans (72%) report that packaging design can make or break their decision to buy, according to Ipsos. Another 67% noted that the materials used in packaging also affect their decision.

Packaging and labeling have a lot of power to market your message, shape consumers’ buying decisions, and improve the customer experience. Moreover, packaging carries the weight of making a first impression, whether on buyers at the shelf or investors at the table. Whether you’re launching a new product, designing a new package, or even making small changes to an existing design, it’s crucial to get your package right the first time.

Packaging plays a multi-faceted role in consumer behavior. It can influence purchasing decisions, catch consumer attention, and cultivate brand awareness amidst a “sea of sameness” on the shelves. Equally important, though, is the role packaging plays in the experience of your brand and product—from the moment it’s noticed to how a consumer disposes of it. Like your product, packaging is about the consumer experience. And, a good experience with your packaging is just as crucial as it is for the product itself.

Sustainability has been increasingly top-of-mind for consumers, retailers, and CPG brands alike for several years. Now, with various sustainable packaging and carbon-neutral commitments, the push to adopt eco-friendly packages is stronger than ever. Fortunately, there are also more sustainable packaging options than ever, with numerous innovations for source reduction, recyclability, reusability, and formats that support the circular economy.

You’re a nutraceutical manufacturer who wants to stay ahead of the trends. You’re continuously innovating, adding new products to your portfolio to meet market demand. You’re growth-minded, and you want to sustain that growth across all of your products. Whether you’ve launched a product or are building an entirely new brand, packaging plays a critical role in creating brand equity and making an impression, particularly in the nutraceutical space.

Choosing eye-catching options like embossed labels or foil labels are some ways that spirits and distillery brands can distinguish themselves on the shelf while providing a multi-sensory brand experience for the consumer. High-quality, customized packaging helps distillers and spirits brands stand out from the competition and give consumers more reason to buy their products.

Sixty percent of Americans drink coffee daily (that’s more than the number of people who drink water). For some people, coffee is a ritual to get a little morning jolt. And for others, it’s an entirely immersive experience, which is why coffee brands are pulling out all the stops to offer the best coffee packaging bags that will grab consumers attention.

Packaging suppliers operate most profitably on long product runs rather than short runs that require frequent pauses to set up for the following order. It’s never in the brand’s best interest to discard obsolete packaging or keep printed packaging in inventory for too long.

To say that first impressions matter is an understatement when 70% of shoppers form their opinion about a product based on its branding and packaging. Which means that strategically developing a product’s packaging and labeling not only tips a customer into trying your product for the first time, it can lead them to develop loyalty.