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January 25, 2022

Whether you’re launching a new product or revamping an existing product, one of the most important aspects of your market strategy will be your product packaging choices.

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January 14, 2022

When you think of some of your favorite companies and products, surely one of—if not the first—things that comes to mind is its brand color. Choosing the right printing and packaging solution to accurately convey your brand colors is a critical piece of your marketing and branding strategy.

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January 3, 2022

Investing the time, effort, and resources to develop a product doesn’t abruptly end after being created. At the end of the production line, it has to be packaged and shipped in a way that makes it easily recognizable and desirable to your end customers.

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December 20, 2021

While many brands and companies focus on marketing tactics as part of their promotional efforts, one crucial area often overlooked is the importance of a product’s label. A marketing label is often the first impression that can sway a customer to stop and take another look or pick it up.

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December 16, 2021

Clean eating, natural products, organic and sustainable production—these are just some of the topics that are top of mind for today’s savvy shopper. As health and wellness trends continue to grow, buyer preferences for nutraceutical products also continue upward.