Key Pet Food Industry Trends
To compete as a pet food brand, owners have to juggle lead times, shelf life, holding quantities, category resets, and life span for distribution and retail. It is normal for pet food retailers to only guarantee three months for new brands before delisting products that don’t sell quickly enough. It’s a very short time to make a sales splash, so having attractive pet food packaging is even more critical in helping influence consumers to try and buy your brand.
Below we explore some pet food industry trends — and learn how pet food packaging can help your brand better compete in the market.