Whether you’re an established brand continuously innovating new products or a startup working to bring your ideas to life, moving from concept to production can be exciting and challenging. At Belmark, we partner with you to anticipate and avoid common challenges and barriers to scaling and eliminate the guesswork of packaging so you can focus on your brand.

As the global population continues to grow, so too will the demand for food products. The United Nations estimates that the population will reach 9.5 billion by 2050. At the same time, consumers are becoming increasingly health-minded—in a recent survey, over 70% of respondents reported that they wanted to be healthier, with 50% citing healthy eating as a top priority.

Like many industries, pet food manufacturers face more complexities than ever before in the marketplace. From changing consumer preferences to retailer sustainability initiatives, all brands must balance numerous factors to deliver quality products and reach more consumers.

Both the packaging industry and consumers have gravitated toward flexible packaging for several years now, and it’s easy to see why. Flexible packaging has seemingly endless benefits—it requires less water and energy to produce, allows for attractive branding with digital printing and improves the consumer experience.

Packaging design has a stronger impact on purchasing decisions than you might think. In fact, the majority of Americans (72%) report that packaging design can make or break their decision to buy, according to Ipsos. Another 67% noted that the materials used in packaging also affect their decision.

Packaging and labeling have a lot of power to market your message, shape consumers’ buying decisions, and improve the customer experience. Moreover, packaging carries the weight of making a first impression, whether on buyers at the shelf or investors at the table. Whether you’re launching a new product, designing a new package, or even making small changes to an existing design, it’s crucial to get your package right the first time.

Packaging plays a multi-faceted role in consumer behavior. It can influence purchasing decisions, catch consumer attention, and cultivate brand awareness amidst a “sea of sameness” on the shelves. Equally important, though, is the role packaging plays in the experience of your brand and product—from the moment it’s noticed to how a consumer disposes of it. Like your product, packaging is about the consumer experience. And, a good experience with your packaging is just as crucial as it is for the product itself.

Sustainability has been increasingly top-of-mind for consumers, retailers, and CPG brands alike for several years. Now, with various sustainable packaging and carbon-neutral commitments, the push to adopt eco-friendly packages is stronger than ever. Fortunately, there are also more sustainable packaging options than ever, with numerous innovations for source reduction, recyclability, reusability, and formats that support the circular economy.

Choosing eye-catching options like embossed labels or foil labels are some ways that spirits and distillery brands can distinguish themselves on the shelf while providing a multi-sensory brand experience for the consumer. High-quality, customized packaging helps distillers and spirits brands stand out from the competition and give consumers more reason to buy their products.

Sixty percent of Americans drink coffee daily (that’s more than the number of people who drink water). For some people, coffee is a ritual to get a little morning jolt. And for others, it’s an entirely immersive experience, which is why coffee brands are pulling out all the stops to offer the best coffee packaging bags that will grab consumers attention.

Packaging suppliers operate most profitably on long product runs rather than short runs that require frequent pauses to set up for the following order. It’s never in the brand’s best interest to discard obsolete packaging or keep printed packaging in inventory for too long.

To say that first impressions matter is an understatement when 70% of shoppers form their opinion about a product based on its branding and packaging. Which means that strategically developing a product’s packaging and labeling not only tips a customer into trying your product for the first time, it can lead them to develop loyalty.

Sports nutrition, beauty, and health brands have adapted their products and packaging to fit more seamlessly into the active lifestyle of the consumer, supporting the shift to living a better, healthier life. Find out how powder pouch packaging is transforming health-focused companies.

Environmentally-conscious consumers were projected to spend around $150 billion on sustainable products last year. However, the steady growth of sustainability-friendly products and green packaging clearly indicates that going green isn’t a trend — it’s a business need.

Coffee connoisseurs go to extensive lengths to obtain and enjoy some of the most distinctive coffees in the world. For coffee manufacturers, packaging your beans and grounds requires a specialized design and production process that can significantly impact your brand experience.

While, on average, American households own more dogs than cats, there are some unique trends among cat owners that food and treat manufacturers can capitalize on. Find out how your packaging can help your cat food and treat products stand out.

To compete as a pet food brand, owners have to juggle lead times, shelf life, holding quantities, category resets, and life span for both distribution and retail. It’s a very short time to make a sales splash, so having attractive pet food packaging is even more critical in helping influence consumers.

For coffee lovers out there, the trend of choosing smaller, more artisanal coffee options may have been facilitated by supply chain issues and new, local companies emerging on the scene. Part of the influence in the boom of coffee companies has been the periodically empty grocery store shelves.

Holiday shopping last season was estimated to reach a record $207 billion in the US alone. Up 10% of prior year’s spending. Here are some valuable considerations to help you better plan and execute your holiday packaging and promotions to succeed during the holiday season.

60-70% of those surveyed said they are willing to pay for greener options and are searching for packaging partners who offer more recycled, recyclable, and fiber options available to them. We provide our customers with sustainable product solutions that help build their brands. By doing so, we make the biggest impact.

The craft beverage industry continues to pivot, with companies frequently revisiting their production decisions to adjust to the next “new normal.” Here are five trends in craft beverage packaging to help you evaluate where your brand sits today and where it can evolve tomorrow.

The best meals start with the freshest ingredients, when it comes to fruit and vegetable packaging, freshness is a black or white result for grocery store shoppers. The proper packaging solution can mean a customer putting your products in their cart or leaving your product in the produce aisle.

Choosing the right product packaging solution can make the difference between suffering preventable damages and losses or striking gold with consumers as they decide to pick up your product from the shelf.

When you think of some of your favorite companies and products, surely one of—if not the first—things that comes to mind is its brand color. Choosing the right printing and packaging solution to accurately convey your brand colors is a critical piece of your marketing and branding strategy.

Investing the time, effort, and resources to develop a product doesn’t abruptly end after being created. At the end of the production line, it has to be packaged and shipped in a way that makes it easily recognizable and desirable to your end customers.